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Cookie Policy


By using our website and/or applications, you consent to the use of cookies in accordance with this Cookies Statement. Depending on where you are located, you may have seen a pop up to this effect on your first visit to our website and/or use of our applications, you consent to the use of cookies in accordance with this Cookies Statement. Although it will not usually appear on subsequent visits, you may withdraw your consent at any time by following the instructions below.

What are cookies?

Cookies are text files stored on the device you use to visit our website or when using our applications.  Some cookies are essential for our websites or applications to work, others collect anonymous or personal information to allow us to improve our websites and our applications and to show you relevant content.

At Prime we use different types of cookies and you can read more about these below.

How long are cookies stored on my device?

Two types of cookies can be stored:

  • Session cookies which are automatically deleted when you close your browser.
  • Persistent cookies which remain on your computer until they are deleted or expire. Persistent cookies can keep your user preferences to help make future browsing easier and more relevant.

What kind of information is stored in cookies?

The type of information that may be collected will depend on the functions or infrastructure of the website or application. Some common examples of information include IP address, location data, device ID, viewed pages, browser type, browsing information, operating system, internet service provider, whether you have responded to, or interacted with, an advertisement, referring or referred links or URLs, features used and activities engaged in the website or application. Please refer to the Privacy Statement found here for more detailed information regarding our use of cookies.

How do I change my cookie preferences?

At any time, you can change your cookie preferences through our cookie management tool. However, if you choose to disable some or all cookies, many parts of our services may no longer work, or may work but with limited performance, features or functionality. For example, disabling session cookies may affect the proper functionality of our websites or applications.

After your initial visit to our websites or our applications, we may change the cookies we use. This Cookies Statement will always allow you to know who is placing cookies, for what purpose, and give you the means to disable them so you should check it from time to time.

Types of cookies we use

Essential cookies

Without these cookies, our website or applications may no longer work, not function or work properly, or may offer limited performance, features and functionality. These cookies are strictly necessary for Prime sites to ensure security, ease of use, and functionality. Others provide you with services available across our websites and our applications, and are needed to use some of its functions or features.

Analytics cookies

Analytics cookies are used to understand how visitors use our website and applications. This includes capturing visitors’ location, how pages are browsed, patterns and preferences within their journey, time spent on site, and additional data that helps us improve your experience. Some of these include third party cookies used by external companies, which provide a service to Prime, and are implemented to provide you with a quick and seamless personalised experience.

Performance and functional cookies

We use performance and functional cookies to further improve our website and our applications in order to always provide you with the best possible online experience. For example, to ensure the speed of our web pages, enable video content, and faster browsing. These technologies are not always essential, but without these cookies, certain website and application functionality or performance may become unavailable. Some of these cookies are third party cookies used by third party companies which provide a service to Prime.

Advertising and marketing cookies

Advertising and marketing cookies are used to show you adverts relevant to you, your interests and your interaction with Prime, our websites, and our applications. We use this data to improve our communications with you. They are used to show you relevant advertisements, to limit the number of times you see an advert, and to help measure the effectiveness of our advertising campaigns. 

These cookies can also remember that you have visited a website and collect information about your browsing habits in order to manage your preferences accordingly. 

Some of these cookies can identify you as an individual based on IP address and a connected email address. These cookies are third party cookies used by third party companies which provide a service to Prime.

Social media cookies

Social media cookies are placed on our website and our applications and, if you are logged into the social media platform, can identify your visit and collect information about your browsing habits. Sometimes we use these cookies to include or exclude you from social media advertising, and to help measure the effectiveness of these advertising campaigns. These cookies are third party cookies used by third party companies which provide a service to Prime.

More information

For further details about cookies, see below:

Cookies Statement does not cover third party websites

This Cookies Statement does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this website or any of our applications.

Changes to the Cookies Statement

We may update this Cookies Statement, and we would encourage you to review the Cookies Statement from time to time to stay informed of how we are using cookies. This Cookies Statement was last updated on October 2021.

View and update your cookie preferences

We use third-party cookies to (a) improve your online experience, (b) ensure that our site runs smoothly, and (c) remember your site preferences. If you wish to change your cookie preferences, please change your cookie preferences through our cookie management tool. However, the content or functionality of our site may be limited or unavailable if cookies are disabled.

Updated: October 2021